Regardless of which niche in which you market or which products you choose to promote, you can expect fierce competition. This is true in the brick and mortar world and it is true in the Internet marketing realm as well. However, you can make your competition work for you simply by sizing them up and learning from them. Knowing how and what your competition is marketing is invaluable information and it will pay you to be aware of what they are up to.
All you have to do to learn about your competition is search websites in the same niche in which you are marketing. If you are marketing a certain product, search for that product as if you were looking to make a purchase. Check out the prices, including shipping charges of the products that are the same or similar to the ones you are selling. How do the prices compare with yours? Are they more expensive? Less expensive? Also, check out the colors, sizes, or anything else that is relevant to the selection process. Is your competition offering more choices than you do? Less?
Spend some time on the websites of your competition. Size them up as if you were a real customer. Do they offer updated, relevant information, or are they filled with ads and products? Most consumers are looking for information and are turned off by websites that offer nothing more than ads and products. They want to be informed, entertained, or a combination of the two. On the other hand, look closely at the websites that grab your attention and your interest. What is it about these websites that compel you to hang around?
Look at the layout of your competition’s websites. Is it pleasing to the eye? Are you greeted with a popup begging for your personal information? Are you annoyed or intrigued as you look around? While the idea isn’t to copy your competition, it is to get ideas of your own about what makes the website work and what doesn’t. Pay attention to the colors and whether or not there is audio or video content. Also, look for relevant articles and any other content that would interest a visitor.
By paying attention to what your competition is doing in network marketing, you can get an idea of what you are up against. You can then offer products and services that your competition doesn’t, and you can be aware of how their prices compare to yours. The truth is that knowing what your competition is doing will make you a better entrepreneur.