Opportunities for network marketing used to be limited to word-of-mouth and buying and telephoning leads. So many more avenues have become popular in recent times, and it is relevant to mention that these new strategies are much more conducive to ‘networking’ than cold calling and pestering your relatives and friends about your latest business opportunity.
The major avenue is on the ‘information super-highway’, aka the Internet or ‘world-wide-web’. This has opened many doors globally. In the ‘old days’ what were called ‘BB’s’ (bulletin boards) have evolved into forums where people can network with their peers and prospects.
‘Netizens’ can get to know each other and share information to develop relationships in an interactive chat environment. Through this mode they can build a true network. It seems only natural to contact these people if you are involved in a network marketing business and would like them to join you or become your customer or client.
Do you see the difference between buying lists of names and cold-calling people out of the ‘clear blue sky’ where you are “who?”? This technique is little more than invasive, irritating ‘telemarketing’; hence the need for the national ‘Do Not Call List’ (unless of course you like being interrupted at dinner, while sleeping, etc. by a stranger).
It is a completely different atmosphere to contact someone who has heard of you or who has even shown an interest in what you are doing and ideally has requested personally that you call them to discuss it. This is much more true to the definition of ‘network’ marketing.
As of the last few years and the advent of ‘Web2.0’, BB’s have again morphed into ‘Social Networking’ aka ‘Social Bookmarking’ on the Internet. There are hundreds of these sites, the most notable of which are probably Twitter, LinkedIn and FaceBook.
Social networking is a lovely environment, particularly FaceBook, where you can involve your family and friends as well as your business associates. You can share pictures with everyone and this goes a long way toward being knowing people better.
Your business associates can become your friends and possibly your family can become business associates, as they will have access to all of your conversations and news. In this atmosphere you have the ideal network marketing opportunity.